Sweet Romance Jewelry
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About Us


Nothing compares to Sweet Romance jewelry, blending modern tastes and trending fashion with a vintage essence. Our extraordinary artistry, imagination and hand craftsmanship makes each piece perfect for today and forever. Connect your spirit with jewelry that delivers on style, self-expression and feeling beautiful. Designed by Shelley Cooper and made by the artists of our Los Angeles USA studio. 

You may have discovered Sweet Romance at a quaint shop, at Kensington Palace or on the set at Paramount Pictures. Vogue has declared our jewelry “breathtaking” and WWD has called us “an American legacy.” Our heartfelt purpose is the style and joy that Sweet Romance brings to those who love the daily inspiration and self-expression of wonderful jewelry. 


Every design is conceived with an illustration and then developed into sculptured and tooled elements by our staff of artists. Only pure pewter metals are used in our casting and fabrication. Finishes and special effects are created with genuine fine metals: bronze, gold and silver, never imitation. Our hand finishing techniques and materials impart the quality and appeal of the original American concept of fashion jewelry. We use Swarovski crystal beads and stones, natural semi-precious beads and stones, natural pearls, enamels and lacquer techniques. American and European vintage elements are incorporated into our designs from our deep archive of antique glass and metal ornaments. 


Sweet Romance jewelry designs are loved by brides to beauty queens, moms to movie stars. In fact, at Paramount Pictures, Sweet Romance jewelry is part of the Edith Head Wardrobe Department. It’s been a favorite for movies, television and stage. We’ve been editorialized in Women’s Wear Daily, Vogue, Elle, Cosmo and Brides Magazine. Sweet Romance has been showcased at American, British and French castles, cathedrals and museums.


Our mission is your delight in wearing and gifting Sweet Romance and our dedicated customer service shows it! We’re always available to answer questions, take your comments and help you select the perfect piece or gift. We offer free repairs on all of our jewelry, regardless of how long you've owned it. ( Register your jewelry for warranty here.) 


We share our success and gratitude with charitable organizations that benefit veterans, medical research and animal rescue and protection.


Shelley Cooper is a jewelry artist, historian and business woman who nurtured a love of antique jewelry into a flourishing design house and manufacturing enterprise. Formulated from an artistic world view, her designs are conceived in sketches and developed into sculptural dimension and exquisite finishing. Each piece is created with the very techniques that first defined American fashion jewels. Sweet Romance jewelry blends timeless chic with current trends to bring style and inspiration to last a lifetime. Her offerings range from hip, trendy pieces to legacy designs with rare vintage materials. 

Shelley’s work has been recognized with awards, special commissions and editorial acclaim. Her company was selected as one of the entrepreneurs of the elite 24 member pilot program of GoldmanSachs 10K Small Business Initiative. Shelley has designed and produced collections that set sales records for television shopping channels ShopNBC, QVC USA, Japan and the UK. Her work is found in the smallest of main street boutiques to the gift galleries of Kensington Palace, Leeds Castle and the Los Angeles Philharmonic.

Meet the team at Sweet Romance Jewelry